FANPILOT LAUNCHES SOCIAL MEDIA TRACKING SOFTWARE

NEW YORK – May 25, 2011 - Spectrum Interactive Media, a leading social media and keyword marketing agency, has launched a proprietary web-based social media tracking dashboard to support their FanPilot social media management service.

This easy to use dashboard gives users a simple graphical view of their social media performance including cumulative membership and monthly new activity. The summary tab provides a cumulative view across accounts while the specific account tabs provide more detailed metrics. Built with simplicity in mind, the dashboard is optimized for mobile devices making it easy to access anywhere.

“While there are a number of other social media tracking tools out there, we chose to build our own because nothing else provided a simple snapshot of performance which is what our clients were asking for,” said Nigel Milne, Managing Partner of Spectrum Interactive Media.

Currently, the Dashboard supports Facebook, Facebook Places, Twitter, Foursquare, Gowalla, Myspace and YouTube. Expect future versions to to include link tracking, CRM integration and a smart phone app.

About FanPilot
FanPilot is a complete social media management service that builds and enhances social media profiles across multiple platforms, creates and distributes relevant content, grows social media communities and engages directly with audiences to establish social media as a valuable marketing channel for their clients.

To learn more visit www.FanPilot.com

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